Behind the Screens, Hollywood Goes Hypercommercial
Plot: Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions
Release Date:
Saturday, January 1 1999
25 years ago
25 years ago
Jeremy Pikser
Mark Crispin Miller
Sut Jhally