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Plot: Director Maurizio Nichetti is invited on TV to introduce a screening of his neo-realist classic 'The Icicle Thief'. He is horrified to discover that his black-and-white tale of life in poverty is constantly interrupted by garish color commercials, and even more horrified when a power cut in the studio causes film and commercials to mix up – a glamorous model finds herself in the arms of an unemployed pauper, while his wife finds herself in consumers' heaven